TikTok LIVE – Behind The Beat

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Details

  • Leading LIVE stream project for TikTok's first ever Music Takeover Weekend.
  • In-app activations & LIVEs were all focused on music, utilising new co-host Product feature.
  • LIVEs with Music Artists: Ellie Goulding, Anne-Marie & Mr. Eazi.
  • Project managing campaign, Q&A-ing of bugs, delivery of the event and resulting recap documents.
  • PR coverage across trade including Music Week, Record of the Day, HITS Daily Double