TikTok – Music Programming

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Details

  • Leading music programming, curation and editorial content strategy for TikTok across UK & EU.
  • Launching and curating a diverse array of Music Playlists to drive user engagement.
  • Delivered a large % increase in Music creations and video views in 2020 on TikTok.
  • Managing a team of 5x Content Managers & Analysts (UK, FR, IT, ES, NL) in driving music content engagement.
  • Developed new ‘Viral Chart’ methodology to highlight more local music cultures & genres, delivering increase in local artist representation in content ecosystem.